September 27, 2024

India: The Emerging Global Wellness Hub for MICE Travellers

The rise of wellness tourism is redefining the way corporate events and business travel are being planned. The integration of wellness into the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry has unlocked new opportunities for companies and destinations alike. At the heart of this global wellness trend is India, a country known for its rich cultural heritage, ancient wellness traditions like Ayurveda and Yoga, and modern hospitality infrastructure. India has rapidly positioned itself as one of the most sought-after wellness destinations for MICE travellers, combining business with rejuvenation, making corporate events more holistic and meaningful.
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