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April 14, 2025Multi-City Brilliance: How ICE India Delivered a Seamless National Rollout for Transasia Bio-Medicals
At ICE India, we don’t just manage events — we orchestrate experiences. Our recent collaboration with Transasia Bio-Medicals, a leading medical equipment manufacturer, showcased our strength in Conference and Event Management Services across India. Tasked with launching their latest products while fostering customer engagement, we took this vision and translated it into a multi-city execution masterclass.
40 Cities, 64 Days, One Unified Celebration
To commemorate Transasia Bio-Medicals' 40th anniversary, we executed a dynamic product launch and customer networking tour across 40 cities — a monumental campaign spread over just 64 days. That’s an average of 4.4 events every week, with each one meticulously planned, executed, and tailored to reflect the brand’s legacy and future vision.
Executing over 40 high-impact corporate events across India in just over two months might sound like a logistical feat — but at ICE India, it’s where we thrive. From the stately Taj Bengal in Kolkata to the elegant Grand Hyatt in Mumbai and the centrally located The Lalit in Delhi, we ensured that each venue aligned with the brand’s positioning and delivered a premium guest experience.
Our deep understanding of Corporate Meeting Planning and Conference Management helped create uniformity in quality while allowing for thoughtful regional customisation. Whether it was a crowd of 100 or 300+, we tailored each event to deliver on brand, on time, and on budget.
Powered by a Network that Spans the Nation… and Beyond
Our strength lies in our robust network of domestic and international vendor partners. This campaign exemplified our capacity to activate regional teams while maintaining centralized control — allowing us to offer Event Planning Solutions that are both scalable and personalized.
Strategic Planning, Flawless Execution
Behind every seamless event lies a strategy crafted with precision. From initial ideation to final applause, our project managers ensured every detail was accounted for — delegate registration, accommodation, venue coordination, and travel logistics.
Experience the ICE India Advantage
This Transasia campaign was more than a launch; it was a showcase of our ability to deliver Corporate Travel & Event Management projects at scale.
With ICE India, you’re not just getting an event — you’re getting a partner who brings a relentless attention to detail, a commitment to efficiency, and the expertise to deliver consistently exceptional results.